Electronic Cigarettes in Review

July 7, 2017

Electronic cigarettes are on the rise, and since their introduction to America in 2006, they have had overwhelming acceptance coupled with overwhelming questioning. Many questions focus on whether or not electronic cigarettes are actually healthier for the consumer, and what makes electronic cigarettes function.

Are Electronic Cigarettes Better for Your Health?

While many people have switched to electronic cigarettes to avoid the well-known harmful effects of tobacco and tobacco smoke, others are leery of switching due to a lack of research done on electronic cigarettes. However, various companies, reviewers and doctors have reviewed the product and there seems to be an overwhelming conclusion, best said by Dr. Travis Stork from the popular television showThe Doctors:

“The greatest issue with cigarettes is the 500+ other ingredients added, not just the nicotine.

Do we recommend this for non-smokers? Of course not, but for current smokers this is the most revolutionary device to date.”

Tobacco cigarettes include over 4,000 chemicals and toxins, while electronic cigarettes, generally speaking, have a limited number of ingredients, with the major ingredients being nicotine and propylene glycol. The majority of the additional ingredients, used as a flavoring agent or scent agent, are also found in fruits and breads.

What Makes Electronic Cigarettes Function?

Electronic cigarettes, unlike conventional tobacco cigarettes, contain no combustion and require no ignition to function. Electronic cigarettes are powered by a rechargeable battery and contain between two and four parts.

Let’s examine the two-part model.

The two-part model includes a battery and a cartridge. The design of the battery includes a flow sensor, which determines when the user is using the product and the powering battery agent. The design of the cartridge includes the nicotine cartridge and a catcher feature which ensures there will be no liquid nicotine leakage.

When a consumer takes a drag from the assembled electronic cigarette, the flow sensor powers the battery on and vaporizes the nicotine in the cartridge, producing a satisfying puff of vapor. The “smoke” coming out of the consumer’s mouth is not actually smoke but rather a completely harmless vapor.

Explore electronic cigarettes and determine for yourself if you think that electronic cigarettes are safer and more effective than traditional tobacco cigarettes.

Real Estate Agents Only – New Marketing Tool That Is Causing A Buzz In The Real Estate Industry

July 3, 2017

Every 10 to 20 years there will be some major advancement in technology that is a game changer. 20 years ago email was the craze with all of us flocking to our computers setting up email accounts and communicating with family, friends and business clients.

Today the same thing is happening again with Text Messaging. It’s been around and most people have heard of text messaging although they may not have actually texted.

Let me put the power of text messaging in perspective for you. We all can agree that in our life time the internet is without a doubt the greatest technological advancement any of us has seen. There are 2 billion computers worldwide…that is truly impressive. Now let me share this fact with you there are over 4 billion mobile phones worldwide that means there are more than twice as many phones as computers. Text Messaging is on the verge of becoming larger than the internet!

On these phones we send over 52,000 text messages a second and our phone has become an extension of our hand (literally). We sleep with our phone, we go to the bathroom with our phone and if we leave the house and forget our phone we’ll turn around and go get it!

Here is the power of text messaging 97% text messages are read, 83% within the first hour. For the real estate agent that mean instant communication can be attained with all your clients interested in a listing immediately.

Face it traditional advertising is not as effective as it once was. TV is expensive and consumers TiVo their favorite shows skipping commercials. Radio is difficult to track, Newspaper readership is down and newspapers are going out of business daily. Direct mail and hard copy print have extremely low response rates something like 1 to 2% and get this 60% of Yellow Page phone books are thrown away before the plastic cover is taken off.

With a mobile media product real estate agents can have a tool that allows them to communicate instantly with their customers and prospects on the item they carry with them 24/7…their mobile phone. For real estate agents – if you are not communicating via mobile, you are not communicating effectively with today’s consumers.

I hope this information has shown the power and benefits of having a mobile media marketing campaign implemented in your advertising model. Many agents across the country have benefited from this outstanding new technology.

3 Quick Cash Loan Myths Exposed

June 12, 2017

If you are considering a Quick cash loan (payday loan, fast cash loan, payday advance etc…) to get you through a tough financial time, you may be making a smart decision. Despite the ridiculously high APR that loan providers charge, a payday loan is many times a lower cost option than paying fees stemming from bounced checks, credit card late fees, re-connect fees etc…

Here are 3 myths that are commonly and erroneously associated with a payday advance loan.

MYTH: Quick Cash Loan providers charge outrageous rates

TRUTH: You’ve got to compare. A payday loan is typically cheaper than other customer alternatives.

Here’s a scenario: Did you forget you didn’t have any cash in your checking account but bought stuff anyway with your debit card? Maybe you did that 4 times in one day.

It’s amazing how we can lose track of our finances, but we all do it..

Guess what…

Each occurrence just cost you $35 in NSF fees from your bank. Those 4 withdrawals of $10 just cost you $140 dollars in fees! Ouch! The cost of borrowing $100 from a payday cash loan provider is $15 – $20 per $100. The APR on this transaction is 391%, which seems sky high but compared to the overdraft fees at your bank it makes good sense.

The remedy here is if you know you’re going to be short of cash but need to use checks or debit card, weigh the costs. It may be better to set up a fast cash account and use it only when you know you’ll be potentially incurring late fees.

MYTH: Quick cash loans always create a spiral of debt for the customer

TRUTH:Most users are responsible borrowers and have no trouble managing the short payback period.

These loans are short term solutions and most borrowers realize the danger of being over extended. About 60% are one time users – meaning they don’t renew the loan or have to extend the payback period.

Studies have also revealed that:

66% of payday loan users utilize the service to cover only unexpected expenses

34% use payday advance loans for a planned expense

70% of fast cash loan users only use the service 1 time per month.

MYTH: Emergency loans prey on unsuspecting customers

TRUTH: There are solid laws in place to protect customers from being taken advantage of.

The overwhelming popularity of these loans as a discreet and dignified way to solve temporary cash flow problems speaks for itself.

70% utilize fast cash loans because of the convenience (fast, easiest…)

96% are fully aware of the charges they will incur. Most state they were quoted the fee as an APR. Most believe that quick cash loans are useful ( 92%) and only about 12% state they were dissatisfied with the service.

Also, 33 states and D.C. provide balanced, responsible regulation of payday advance companies.

Summary

Why not consider a quick cash loan when you know you are going to be short on cash and will face fines or fees? As a temporary solution you may save a lot of money despite the high APR. It’s easy to find a reputable quick payday loan provider (see links below) and set up and approval takes only minutes.

Wading Into Internet Marketing

June 23, 2017

Internet marketing has the great advantage of low barriers/cost for entry. For as little as $50 and about 15 minutes you can be serving up pay per click (PPC) ads, with very little effort. This makes it very attractive for companies to try it out.

But you can’t really just try it out – not if you want to make it work. You’ve got to make a commitment; Internet marketing is similar to traditional marketing in that it is difficult to predict what will work in your target markets and what won’t. As with anything else in business, there are no guarantees of success.

Broaden Your Approach

As well, you don’t want to pin your hopes on the one Internet marketing activity you chose to try, because if the results are not as you expected, you’ll be disillusioned. Just like traditional marketing, communicating your message in more than one medium and multiple times will increase the probability of making the sale. Thankfully many online and offline elements work well together to achieve this. Along with a commitment, investment in a number of upfront activities will greatly improve success:

1. Research into keywords and user behaviour – These are staples in all Internet marketing activities; know them well.

2. The advice of experts – You don’t need them on your payroll and you don’t need them on every campaign, but an expert can help you choose the right Internet marketing tactics and ensure everything is set up correctly. As well they can interpret the campaign results. Click throughs (number of clicks to an advertisement), bounce rates (number of visitors who leave your site after viewing one page) and exit pages (pages that users are leaving your website from) can be a bit daunting. You may be able to judge if results are good or bad but more importantly, do you know what action to take next in order to improve?

3. Correct set up of analytics tools – To properly set up filters and segment your website traffic statistics to get at the data that is most important to your business is not straightforward, especially if multiple websites are involved. Many businesses don’t set up tracking correctly and work with inaccurate data.

4. Landing page templates – These are pages on your site specific to a campaign or promotion that people arrive at when they click from a PPC ad, online ad or a print campaign. A template based approach lets you reuse your investment for future campaigns.

5. Email template – If email is on your roster- and it should be since it’s cost effective and can be highly targeted – invest in 1 or 2 great templates. With a base template, all you need to do is swap in new content each time you want to send to your list. All of your emails will be consistently branded and polished if you take the time to do it right.

Your Return on Investment

These set-up activities will pay off in the long run. Yes, it’s more upfront cost, but once it’s all in place, subsequent campaigns will be mostly execution and reporting. And you don’t have to include their full cost in the Return on Investment (ROI) calculation – you can amortize them over a year or more to more accurately represent the value of your campaigns.

Approach Internet marketing with the knowledge that it is a cost-effective, flexible set of options to reach your market. But know that just because you can measure results, there is no guarantee of good results. By making an investment in the foundation activities and taking advantage of the intelligence that measurement provides, each campaign teaches you about the market and your user’s behaviour so subsequent campaigns can be that much stronger – every time.

The Use Of Veterinary Loans

July 2, 2017

Veterinary loans can act as absolute lifesavers. Consider the following: An anesthesia monitor is on the fritz. Your ventilators suddenly cease working. An X-Ray system suddenly dies. If any or all of the above occur, you are left without the vital tools you need to treat your patients to the best of your ability. Veterinary Loans can allow you to fill those gaps as quickly as possible, allowing you to get back to what you do best – caring for the animals of this Earth.

Benefits of Veterinary Loans to your practice include:

- The ability to keep your equipment up-to-date. Not sure if you can afford that state of the art ventilator? There is no need to wait. A veterinary loan can give you the ability to have that ventilator in your practice immediately. Save for months and months, and you will finally be able to purchase that equipment outright; however, ask yourself how many patients could have been saved by newer equipment in the meantime.

- A cost-effective way to make your practice competitive. The savvy pet owner knows to ask about an X-Ray machine that looks like it was the first one ever made. You can bet that even the most casual consumer notices that examination table that is peeling and unsightly. To remain competitive in today’s pet care marketplace, it is absolutely imperative that you stock your practice with the best equipment available.Veterinary loans can act as absolute lifesavers. Consider the following: An anesthesia monitor is on the fritz. Your ventilators suddenly cease working.

- Low interest rates make veterinary loans a no-brainer.

- Companies that specialized in loans to medical offices like yours make the application process simple. Go through a banking institution, and you may or may not get approved for funds that will allow you to purchase vital equipment. Go through a veterinary loan establishment used to writing these types of loans, and you can bet they will be well-versed on the names and uses of your soon-to-be purchased equipment.The ability to keep your equipment up-to-date. Not sure if you can afford that state of the art ventilator? There is no need to wait. A veterinary loan can give you the ability to have that ventilator in your practice immediately. Save for months and months

Good luck finding your veterinary loan, and remember to select a company that can best provide you with the means to keep your veterinary practice state-of-the-art and running smoothly.

Search Results

June 17, 2017

#EANF#

From Goose Farmer to Top Internet Marketer

June 29, 2017

I was asked the other day ‘What’ it has been that had allowed me to change in such a short period of time my life into better. I was asked what I was doing and which miracle had happened that I had more time and more money at the same time? I was asked if I had found something like an infinite income plan to make money online.

Well, I could have simply answered ‘yes’. But I felt like this was the right moment to going into depth and sharing what I had found and what the ‘secret’ was behind the scenes, behind my change and success: Darren Salkeld’s Infinite Income Plan and how i applied it to learn to earn cash from a top internet marketer and make money online myself – applying what I had learned and am still learning!

Make Money Online Secret Revealed: there was no secret, there is no secret. I wanted to learn to earn cash and simply researched for a real business opportunity online that would meet my criteria. I was blessed to meet Darren Salkeld on an international workshop, where he was presented as a top internet marketer. And this is exactly what Darren Salkeld is and where it all started for me.

The Infinite Income Plan is where Darren Salkeld has put together all his learnings and experience on how to learn to earn cash and make money online. Darren Salkeld put it all together in one place, in the Infinite Income Report.

So who is Darren Salkeld? Today Darren Salkeld stands synonymous for the Infinite Income Plan. Till a few years ago he was a hard working goose farmer and leader in his family business – with a small difference to so many others in his same position: he had a vision! Darren knew that there needed to be some way to learn to earn money and make money online. He went and researched each online marketer he could get hold of and each method he could try, he would do so.

Darren Salkeld today knows all the mechanisms to make money online as he knew how to learn to earn cash and talk with each successful internet marketer he could get hold of. Driven by his vision and solid principles and values that are key to making any income plan and marketing activity a vivid instrument to success, Darren Salkeld has decided to share his knowledge with you and me, with all of us. He even went a step further and created out of his personal instant income plan the infinite income plan which shows all of us a possibility to open our mind to new dimensions.

What attracted me most about the whole Infinite Income Plan, more than all the information on how to learn to earn cash and insights it gives, it is the fact that Darren Salkeld does not talk about tools and techniques only, as many internet marketers do. Darren highlights the importance of our values and believes, of our vision and wish to achieve.

A fast track to learn to earn cash and make money online is part of Darren’s Infinite Income Plan as well as motivational messages and clear guidance on all areas, apart from the pure business aspects, that are all part of our personal success stories.

You can have a list, the famous winning list of people online each internet marketer needs and wants. But it will be of no value if all these people will have no confidence in you. Only the moment that they will trust you, that they will feel that you care for them and about them, only then you will be really able to call your list a winning list! And this is exactly the secret formula that great online marketer Darren Salkeld used and still uses with his Infinite Income Plan.

Do You Fear a Bathroom Remodel?

July 11, 2017

So You Want to Remodel Your Bathroom

An increasing number of people find that they can remodel their bathrooms to create the perfect place in which they can relax, refresh, rejuvenate and/or have a romantic time. A bathroom redo can be an inexpensive and fun way to spruce up your entire house. So, what you need are some tips for remodeling your bathroom.

When you decide to begin a bathroom remodeling project, it is quickest to organize your goals before shopping for materials. Choose what items you want to replace, add, or take away from the bath area. Consider refinishing existing items such as bathtub, shower, sinks and toilet, or renewing the tiles or tub and shower enclosure to give a new look to your bathroom even with just a little investment. The bathroom is one of the most used areas of the house, so you want to be sure that you have it remodeled in such a way that it will last for a long time. Remodeling is extremely exciting because it means you are getting to create the ambiance you have always wanted in one of your favorite places: the bathroom.

Why Remodel If You Can Decorate?

Perhaps you would like to redo the bathroom, but at the same time you would like to keep things uncomplicated. If it is time for a bathroom makeover, count yourself lucky when you see the number of wonderful current decorating ideas for the bathroom today. There is a huge amount you can do with simple decorative treatments that avoid a full remodel.

If you have a small bathroom, remodeling ideas should mostly revolve around freeing the space of clutter and making better use of the available space. Using shelves, taller cabinets, and other organizational items will help the room seem larger because everything has a place and there is nothing left to crowd the space. There are any number of cabinets available to fit over the toilet or along empty walls to maximize the available area, or cabinets can be hung on the wall to free up floor space.

Regardless of the size of your bathroom, it is important that you sort out the existing items in the bathroom and choose which items you want to keep and which items can now retire. Clearing out unimportant clutter from the bathroom can help you decorate the room easily and match items for your fresh theme. Don’t be afraid to be bold and exciting – make your bathroom a fun place to visit!

Another decorating idea for a bathroom is to redo the porcelain sink and the tub. These tend to take a lot of abuse through the years, and with a fresh treatment, they will look brand-new. It’s a lot cheaper than putting in all new fixtures, and it really does make your bathroom look good.

A common bathroom decorating idea for people on a budget is adding or replacing light fixtures. While choosing a light may seem like a daunting task, be aware that once you have chosen the perfect lighting to enhance your bathroom’s theme, it can make a dramatic change to the overall feel of the room. Of course, also consider new paint, tile or wall paper to freshen up the space.

Following the new bathroom decorating trends while maintaining individual taste and style can be achieved with a little research and great imagination. Building on these ideas is sure to help anyone create the bathroom of their dreams. Home decorating magazines can be quite helpful, because if you see decorating materials that you like, there is often a section that shows how you can get them. They are also good at allowing you to see how the materials you’re interested in fit with other colors in the room.

But I Need to Remodel

If you find that redecorating just won’t do, and you really need to remodel, as part of your planning process create a bathroom remodeling check list to help you determine how much of an upgrade you can afford. Make sure you know exactly where your fixtures will go when designing your remodeling project, since you need the plumbing there to accommodate them. Unless you can somehow move the location of your fixtures, your sink, tub, and toilet are going to be exactly where you have them right now. In most cases, the location of your fixtures is going to be a hard limit, so plan accordingly.

Depending on the size of your bathroom and your budget, there are a few bathroom remodeling tips that can the project go smoother, as well as make life after the project easier. For large-budgeted bathroom remodeling projects, you can go beyond your dream bathroom by expanding the area and separating the toilet from the bath area. You can even add spa treatments, bathtubs, water jets and other more expensive bathroom add-ons.

If you have a more modest budget, one of the most important things is to make sure that the shower area is easily accessible. For example, some showers require a person to step up in order to enter the shower, while others are just walk-in showers. Whichever kind of shower you choose, it is important to note that it will have to be well installed in order to prevent leaks. Another method of controlling bathroom remodeling costs could be instead of replacing your tub and all the wall tiles, you could look into a tub and wall unit that fits right over an existing tub and wall. By using this technique and for a few hundred dollars the area can look as if it is brand-new. The alternative is replacing everything, which could run into the thousands.

When you choose where smaller fixtures go in the bathroom remodeling design, think function over form. For items such as the towel rack or even the toilet paper roll, keep in mind that they should go in places that are sensible, The towel rack might look nice by the door, but if it’s out of arm’s reach of the bathtub, then you won’t be happy whenever you get out of the shower, for example. With all things in bathroom remodeling design, if you design with an eye for common sense and space, you will be successful in your attempt to create a room that’s both stylish and functional.

There is no greater joy to a homeowner then to remodel a favorite room such as the bathroom. So, enjoy every minute of it, and, more importantly, enjoy the outcome of your work and labor. Once you are satisfied with the project, you can take your first relaxing shower and enjoy the long-term benefit from the investment you made.

The Most Profitable Business Sectors in 2010

July 14, 2017

Entrepreneurs dream of and start businesses for a variety of reasons. Some hate the jobs they are in, while others dislike the politics of a big office environment. But most would agree that the lure of freedom and flexibility were huge motivating factors.

Regardless of the rationale behind their decision, one criterion is more critical than any other: They want to make money and support their families. While it is easy to get distracted by chasing customers, growing top line revenue and expanding premises, the simple business fundamentals – profit and cash flow – determine whether the entrepreneur’s dream will ultimately last or turn into a nightmare.

It is almost impossible to predict the success and financial health of a business by looking at the number of employees, the look/feel of the website, the size of the office or the resume of the owner. Most of us would assume that the only way to really know, is to get a copy of and read the financial statements. While this is a great idea and valuable exercise, there is also another, easy way to narrow down your choices. You could simply choose to start or buy one of the Top 10 Most Profitable businesses – i.e. a venture that statistically has the highest probability of being financially successful.

Sounds straightforward, doesn’t it? But how [exactly] do you find out which businesses are on the list?

It is not widely known in the marketplace, but there are in fact certain industry classifications which have a track record of high net profit margins and solid cash flow. There are also certain characteristics and financial metrics of these select businesses which exponentially enhance their profitability. So much so, that these particular businesses are 5 to 10 times more likely to survive and thrive.

1. Consultants, experts and speakers
This industry includes business advisors, authors, coaches, therapists, psychologists, authors and paid speakers. On average, these businesses enjoy high per hour rates, carry no debt or inventory and have very low fixed expenses. The number of professionals in this area is growing rapidly each year and they are consistently generating net profit margins of 25-35%. Not bad for a business that is borne out of one person’s expertise – the large majority of these businesses employ less than 3 people.

2. Accounting and financial services
While this industry may sound boring – bookkeeping, payroll, tax compliance, accounting advice and software, advisory services, financial/investment advice etc – these practitioners become a whole lot more interesting when they are standing on their wallets. These businesses tend to have the longest client relationships (as most people perceive a huge risk inherent with switching to a new provider) and thus the lowest churn rate and the lowest cost to acquire and retain clients. They enjoy profit of around 23-26%, have enormous pricing power and their services are seen as must-haves, not discretionary spends. By and large, they also tend to have low operating expenses per client and as a percentage of sales.

3. Legal specialists
Despite their reputation as sharks and bottom feeders, lawyers make excellent profit and cash flow (on average 20-24% net profit margin). Their success factors mirror those of their accounting and financial services colleagues. Most clients are attained through WOM and referrals (keeping marketing costs low) and they tend to stay with their advisor over the long term as there is a perceived risk/cost to switching attorneys. Lawyers are fantastic at generating repeat business and up sales. Some of the most profitable areas include DUI defence, criminal law, tax and estate planning and divorce law.

4. Dentists – general and specialists
Dentists have three key operating advantages – they are often able to treat multiple patients simultaneously, they enjoy high average dollar transactions (most of which is not covered by health care plans) and their operating costs are relatively low (when divided by the total number of patients serviced). Yearly maintenance services (cleaning and x-rays) produce high contribution margins and dentists do a great job of convincing us we need them regularly. On average, they spend more than any other health provider on follow ups and re-bookings. Fortunately, the cost of this direct marketing is much lower than the cost of acquiring new patients and produces returns of 18-22% for the practice.

5. Designers
No matter what they specialize in – structures, decor, your brand, high end clothing and accessories – these professionals have a flair for bringing in the money – in fact about 16-19% on the bottom line each year. These practitioners benefit greatly from high end pricing and relatively low variable product costs and operating margins. Their greatest assets are their customer lists and their time. The greatest risk for those who are not as successful in this area is productivity – either not understanding the time involved to complete a job or not charging market rates for their time.

6. Medical specialists and veterinary medicine
It pays to specialize. The medical profession is relatively recession -proof. No matter what, people and pets tend to get sick and we rarely opt to forgo seeking care and treatment. Surprisingly on the rise are highly discretionary services such as plastic surgery, Lasik eye surgery, lap band specialists, infertility treatment and hair restoration. These specialists are often able to charge outside of what is covered by public and private health care (earning profit of around 14-16%) and they earn much more than their general medicine counterparts.

7. Specialised health and alternative medicine
As with traditional medicine, it pays to specialize. Mental health, podiatry, chiropractic, naturopathy, acupuncture, physical therapists etc. enjoy profits of 13-15% due to high average dollar transactions, repeat visits, low cost of goods sold and low operating margins.

8. Eldercare and retirement services
As the average population continues to age, there is a growing strain on young families from both ends – the need to manage child care with a career AND the need to manage the transition of elderly parents into assisted living or full time care. As a result, placement services, retirement villages, aged care services etc. are growing and becoming more lucrative. Private services in particular can earn 12-14% before tax.

9. Insurance and mortgage brokers
These businesses often cost very little to start and operate and earn their money through 2 distinct streams – the upfront fee they earn for securing the deal and ongoing annual trailers (which can often grow to 80% of their total revenue). While recent changes in many jurisdictions have reduced or delayed their initial payments from banks and various institutions, the ongoing passive revenue streams make these profitable businesses at 11-14% on average. The perceived hassle of switching is high, thus most retain customers for long periods of time and promote/receive referrals regularly.

10. Online business, small deposit and lending institutions
The internet has made it possible for anyone to set up shop and sell goods or services online with little or no experience and low overheads. While there are many dud eBusinesses, the ones that are making money are doing it on a huge scale. The most profitable ones (selling services and membership continuity programs) are earning more than $0.20-0.30 cents on the dollar each year in net profit, but examples of these are few and far between. On average, the ones that sell products and/or services should enjoy 11-14% on the bottom line with no debtors, low inventory and a small investment in fixed assets. Specialised credit unions and private lenders are also enjoying profit margins of around 10-13% due to low overheads and a growing mistrust among consumers with the traditional banks.

From this list, we can draw several important conclusions. First professional services is a winner. Of the list above, 8 out of 10 business fall into the category of professional services. The core drivers of their profitability being steady demand for services(despite economic ups and downs), low overheads, high contribution margins and repeat business. Aside from law, specialized medicine, dentistry and accounting, many of these professions also enjoy relatively low barriers to entry.

More often than not, it pays to specialize. Businesses in niche areas are often able to set high prices, command high value sales with large contribution margins and generate both repeat and referral businesses. This lesson can also easily be extrapolated and applied out to traditionally difficult or low profit industries. Take for example, the restaurant business or general trades like welding or electrical services. By becoming highly specialized, these businesses can directly influence the success and viability of their enterprises.

And finally, size definitely matters. In the small to mid size sector, economies of scale in most industries kick in around $1m in revenue – and this is especially pronounced in industries that require an upfront investment in specialized fixed assets like medical equipment, manufacturing equipment and technology.

Internet Marketing and Advertisement

July 11, 2017

Internet marketing and advertisement, it will be well worth your while to look closely at this article and to get informed up-to-the minute industry internet marketing standards, tools and techniques for advertisement, those tools and techniques that are aimed at producing marketers who will be empowered with the skills and knowledge required in today’s competitive global market place.

Internet Marketing is combination of both paid and un-paid marketing, which is also called organic (un-paid) and in-organic (paid) methods of marketing. The technique which is used to market the website or product without paying i.e. the un-paid technique of marketing is Search Engine Optimization. However Search Engine optimization will not be discussed here. The other technique of marketing is paid advertisement and paid internet marketing that will be my core topic here.

The world’s top three search engines Google, Yahoo, MSN (Bing) provide the powerful tools and techniques for the paid advertisement and internet marketing on the search engines. The reason of why these search engines provide the tools is, according to the facts and figures of 2008-09 the 70-80% of the traffic comes through search engines and Google has the largest share in this percentage. That’s why Google AdWords is one of the mostly used and powerful tools in paid internet marketing and advertisement.

Before telling you in detail about Google AdWords, let me tell you the basic difference between the paid and un-paid internet marketing. If the website is at the top of the Google 1st page at the left side followed by other web sites, then it is through the un-paid techniques of internet marketing and is called the organic results. Now if you see at the right side of the Google page, there would be some ads with the heading on the top called sponsored ads, this is paid internet marketing. It would take time to get on the top of organic results in the Google through Search Engine Optimization, but you can be in the top of sponsored results in Google within ten minutes right after creating and managing you account in Google AdWords.

Here I am going to describe you the details and ways of internet marketing through Google AdWords.

Adwords, as I have told you, is Google’s advertising product, which displays your advertisement in the form of ads to people looking for your products or services on Google, in other words pay-per-click advertising model of Google. It allows you to display ads which directly link to your website or product when searches are made for your chosen keywords. These ads are located to the right of the results which Google gives you for a search and they’re also displayed on Google’s many partner sites which include AOL, HowStuffWorks and blogger.

After creating your AdWords ad, you choose keywords for which your ad will appear on Google and specify the maximum amount you’re willing to pay for each click. Remember Google’s AdWords program uses a PPC model it means you only pay when someone actually clicks on your ad and hence visits your website.

There are varieties of ad formats in AdWords, You can choose from those ad formats, including text, image, and easily track your ad performance using the reports available in your account. AdWords accounts also include graphs and performance data so you can track what’s working and edit your ads accordingly.
Life Cycle of Paid Advertising or PPC. Let’s take a quick look at how this works and analyze what is going on in PPC Advertising.

Your potential web visitor/client goes to Google, Yahoo, MSN or an affiliate site and types in a keyword phrase, for example “Swim Shoes”. Your ad appears alongside the results. Web visitor/client read your ad and click. Web visitor/client visit your site. Web visitor/client finds what they want and pick up the phone, fax, and order something online or through email.

The goal of all PPC advertising is obviously to drive more and more customers to a website, so you should try to think from customer’s perspective. Ask yourself what words a potential customer would type into the search engines. For example, let’s say company A is shoe maker and sell swim shoes. If I were a customer, what words would I type into Google, Yahoo or MSN to find this company?
Similarly, there are many other questions that must be in your mind along with the answers in order to run a successful advertising and marketing, like:

-What are the core products and services that you sell or offer?
-How do you distinguish your products and services from your competitors?
-What marketing material do you have addressing your products and services?
-How do customers usually find out about your business and Keywords that a customer would use to come to your website?

Remember! Spend significant amount of time on these questions to get answers. Now! Come to the task or activities after the advertising. With Google AdWords, it’s all about results. It’s important to analyze what you want to gain from your advertising and marketing and then plan how you’re going to measure that success. There are several key factors you’ll want to monitor to evaluate how well your advertisement is performing. Like:

-Are your ads running properly on the internet?
-Are you making a profit from your advertisement?
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